Top 5 Fashion Games on Android in Turkey: Q2 2021 Performance

During the second quarter of 2021, the top 5 fashion games on the Android platform in Turkey showed varied performance in terms of downloads, revenue, and active users. This article provides an overview based on data from Sensor Tower.

Hair Challenge from Rollic Games had an impressive start with downloads reaching around 401K in the last week of April. Despite a slight dip in May, the game ended June with downloads peaking at approximately 263K. Active users followed a similar trend, starting at about 109K and growing to over 602K by the end of the quarter.

Body Race by Gismart saw a significant surge in downloads, peaking at over 566K in late May. However, the numbers gradually decreased, finishing June with nearly 44K downloads. Active users mirrored this pattern, reaching a high of approximately 958K in May before declining to around 227K by the end of June.

High Heels!, another title from Rollic Games, maintained a steady presence with downloads initially around 155K in mid-April, later tapering off to about 20K by the end of June. The game’s active users started at around 141K in March and decreased slightly to approximately 178K by the quarter’s close. Revenue remained minimal throughout the quarter, with minor fluctuations.

Makeover Run – Makeup Game by MOONEE PUBLISHING LTD experienced a notable peak in downloads of over 314K in mid-May, followed by a gradual decline to about 42K at the end of June. Active users saw a similar trend, rising to nearly 570K and then dropping to around 166K. Revenue showed modest growth, reaching a peak of $37 in mid-May.

Lastly, Catwalk Beauty from Smillage saw a sharp increase in downloads, peaking at approximately 200K in mid-May, yet declined to about 76K by June’s end. Active users showed consistent growth, starting from just 450 and reaching over 435K by late June.

For more detailed insights and data, visit Sensor Tower's platform.